On the Road is the classic biographic novel in which Kerouac journals his adventures in traveling across America, drinking, partying, jazz and writing poetry. There are also some golden quotes hidden inside:
I shambled after as I’ve been doing all my life after people who interest me, because the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes “Awww!”
Who are the people who interest you? For Kerouac they were fellow artists, writers and musicians who weren’t happy with the establishment and together they created the beatnik movement. Seth Godin calls this ‘your tribe’. You can’t please everybody, but if you can find a selected group of people and create something remarkable for them, they will become your true fans.
They have worries, they’re counting the miles, they’re thinking about where to sleep tonight, how much money for gas, the weather, how they’ll get there — and all the time they’ll get there anyway, you see. But they need to worry and betray time with urgencies false and otherwise, purely anxious and whiny, their souls really won’t be at peace unless they can latch on to an established and proven worry and having once found it they assume facial expressions to fit and go with it, which is, you see, unhappiness, and all the time it all flies by them and they know it and that too worries them no end.